Tanzania’s social media is thriving, with Instagram serving as the primary stage for the country’s biggest stars. From award-winning musicians and actors to influential media personalities and sports giants, these icons command millions of followers and shape trends across East Africa. Here is the definitive list of the top Instagram influencers in Tanzania, ranked by their massive reach and digital impact.
1 Diamond Platnumz
Diamond Platnumz is Tanzania’s top influencer, leading the list with 18+ million followers and an engagement rate of 0.41%. Known globally as the King of Bongo Flava, Naseeb Abdul Juma Issack is not only a recording artist and dancer but also a philanthropist and businessman who serves as the founder and CEO of the WCB Wasafi Record Label. His content spans entertainment, music, and humor, reflecting his massive influence in the African music scene and his role as a cultural icon who has successfully taken Tanzanian music to the international stage.
2 Millard Ayo
Millard Ayo takes the second spot on the list with 15.7 million followers and an engagement rate of 0.05%. He is a highly respected journalist and media entrepreneur who has established himself as a primary source of news in Tanzania. Through his platform Ayo TV and his digital networks, he delivers breaking news and current affairs to a massive audience, solidifying his influence in the East African media landscape.
3 Hamisa Mobetto
Hamisa Mobetto ranks third on the list with 12.4 million followers and an engagement rate of 0.40%. She is a multifaceted public figure in Tanzania who has built a strong brand as a model, actress, and recording artist. Beyond her work in entertainment, she is a prominent business, fashion, and accessories entrepreneur who serves as the CEO of her own clothing line, Mobetto Styles. Her online presence blends high fashion, lifestyle content, and music, cementing her status as a style icon and influential celebrity in the region.
4 Harmonize
Harmonize, popularly known as Konde Boy, claims the fourth position with 11.4 million followers and an engagement rate of 0.26%. Born Rajab Abdul Kahali, he is a major force in the Bongo Flava music scene and the founder and CEO of Konde Music Worldwide. Originally gaining fame under the WCB Wasafi label, he successfully established his own independent path, known for hits that blend Afro-pop and Bongo Flava. His influence extends beyond music into business and fitness, often sharing his lifestyle and high-energy performances with a dedicated fanbase across East Africa.
5 Shilole
Shilole rounds out the top five with 11.1 million followers and an engagement rate of 0.04%. Born Zena Yusuf Mohammed, she is a popular Bongo Flava artist and actress who has successfully leveraged her fame into a thriving culinary business. Beyond her entertainment career, she is widely recognized as a “Mama Ntilie” (food vendor) entrepreneur and the founder of Shishi Food, a popular restaurant chain in Tanzania, making her a unique figure who bridges the gap between the music industry and the local food culture.
6 Alikiba
Alikiba takes the sixth spot on the list with 11 million followers and an engagement rate of 0.18%. Born Ali Saleh Kiba, he is a legendary figure in the Tanzanian music industry and is often cited as one of the pioneers of the Bongo Flava genre. Known respectfully as “King Kiba,” he is a singer-songwriter, footballer, and the founder of the Kings Music record label. His career has spanned nearly two decades, maintaining a massive and loyal following through his soulful vocals and consistent hit-making, solidifying his position as royalty in East African music.
7 Rayvanny
Rayvanny, who refers to himself as “Chui” or the Leopard, ranks seventh on the list with 10.9 million followers and an engagement rate of 0.17%. Born Raymond Shaban Mwakyusa, he is a celebrated singer, songwriter, and the founder of the record label Next Level Music. Previously a standout artist under the WCB Wasafi label, he has carved out a significant legacy as the first Tanzanian artist to win a BET Award, known for his versatile vocal style and high-fashion aesthetic that appeals to a broad international audience.
8 Nandy
Nandy, known as “The African Princess,” secures the eighth position with 10.7 million followers and an engagement rate of 0.48%. Born Faustina Charles Mfinanga, she is a powerhouse in the East African entertainment scene, recognized for her achievements as a singer, songwriter, and actress. A two-time winner of the All Africa Music Awards for Best Female Artist in East Africa, she balances her artistic career with significant business ventures, including her own record label and beauty line, making her a dominant figure in both music and lifestyle influence.
9 Vanessa Mdee
Vanessa Mdee, affectionately known as Vee, ranks ninth on the list with 10 million followers and an engagement rate of 0.41%. She is a celebrated media personality and musician who originally gained fame as the first Tanzanian MTV VJ before launching a chart-topping music career. Although she has stepped back from active music recording to focus on her personal life and family, she remains a highly influential figure, engaging her audience with content focused on lifestyle, faith, wellness, and parenting, while retaining her status as a style and pop culture icon.
10 Aunty Ezekiel
Aunty Ezekiel completes the top ten with 9.6 million followers and an engagement rate of 0.04%. She is a celebrated veteran of the Tanzanian film industry and one of the most recognizable faces in Bongo Movies, known for her compelling roles in numerous popular dramas. Beyond her acting career, she is an influential entrepreneur and a prominent social media personality who connects with her audience through content centered on motherhood, lifestyle, and business, maintaining a lasting legacy in the East African entertainment sphere.
11 Irene Uwoya
Irene Uwoya follows closely with 9.3 million followers and an engagement rate of 0.11%. She is a prominent Tanzanian actress, producer, and former beauty queen who rose to fame after competing in the Miss Tanzania pageant and starring in numerous Bongo Movies, most notably for her role as “Oprah.” While the data categorizes her broadly, she is best known for her contributions to the film industry and her glamorous lifestyle content, where she shares updates on fashion, beauty, and motherhood with a highly engaged audience.
12 Jokate Mwegelo
Jokate Mwegelo ranks twelfth on the list with 9.2 million followers and an engagement rate of 0.10%. She represents a unique and powerful transition from the entertainment industry to the highest levels of public service and leadership in Tanzania. Originally famous as a model, actress, and the entrepreneur behind the popular Kidoti lifestyle brand, she shifted her focus to politics and governance, serving in key government roles such as District Commissioner and Regional Commissioner. Her influence now bridges the gap between pop culture and civic duty, where she uses her massive platform to advocate for youth empowerment, education, and national development.
13 Wasafi TV
Wasafi TV ranks thirteenth on the list with 8.5 million followers and an engagement rate of 0.10%. Unlike the individual influencers featured previously, this profile represents a major media entity rather than a single person, operating as the television arm of the WCB Wasafi conglomerate owned by Diamond Platnumz. It has established itself as a premier 24-hour entertainment channel in Tanzania, dedicated to broadcasting music videos, celebrity news, and lifestyle content, acting as a crucial platform that amplifies the reach of artists and cultural trends across East Africa.
14 Elizabeth Michael
Elizabeth Michael, popularly known as “Lulu,” ranks fourteenth with 8.5 million followers and an engagement rate of 0.43%. She is a celebrated Tanzanian actress and media personality who captured the public’s attention as a child star and grew into one of the most talented figures in the Bongo Movie industry. A winner of the prestigious Africa Magic Viewers’ Choice Award, she is revered for her acting prowess and has built a massive following by sharing her life journey, fashion, and motherhood, remaining a beloved figure in Tanzanian pop culture.
15 Ommy Dimpoz
Ommy Dimpoz secures the fifteenth spot on the list with 8.4 million followers and an engagement rate of 0.17%. Born Omary Faraji Nyembo, he is a distinguished Bongo Flava and Afro-pop recording artist who first skyrocketed to fame with his breakout hit “Nai Nai.” Known for his soulful vocals and high-fashion aesthetic, he has solidified his place as a top-tier entertainer in East Africa, collaborating with major continental stars and serving as a brand ambassador for various corporate entities. His career resilience, especially after a major health recovery, and his consistent release of chart-topping music have maintained his status as a beloved and influential figure in the region.
16 Kajala Masanja
Kajala Masanja ranks sixteenth on the list with 8.3 million followers and an engagement rate of 0.56%. She is a prominent Tanzanian actress and film producer who has been a staple of the Bongo Movie industry for many years. Beyond her acting credits, she attracts a significant audience through her focus on health and fitness, frequently documenting her wellness journey and workout routines. Her influence is further amplified by her status as a high-profile socialite and mother to fellow influencer Paula Kajala, making her a central and often trending figure in Tanzanian entertainment news.
17 Jux
Juma Jux ranks seventeenth on the list with 8.1 million followers and a notably high engagement rate of 1.17%. Born Juma Mussa Mkambala, he is widely regarded as the King of Tanzanian R&B, known for delivering chart-topping love songs and high-quality music videos. Beyond his musical achievements, he is a major fashion influencer and entrepreneur who founded the successful clothing line “African Boy,” establishing himself as a style icon whose brand appeals to a fashion-forward audience across East Africa.
18 Simba Sports Club
Simba Sports Club ranks eighteenth on the list with 7.9 million followers and an engagement rate of 0.09%. Unlike the individual influencers and artists featured previously, this profile represents one of the two giants of Tanzanian football, commanding a massive and passionate fanbase across the country. Known affectionately as “Wekundu wa Msimbazi,” the club uses its platform to provide real-time match updates, player news, and exclusive content, serving as a digital home for their supporters rather than a musical or entertainment act.
19 Mbosso
Mbosso takes the nineteenth spot on the list with 7.6 million followers and an engagement rate of 0.44%. Born Mbwana Yusuph Kilungi, he is a gifted singer and songwriter signed to the WCB Wasafi record label, celebrated for his unique ability to craft emotional and poetic love songs. Originally rising to fame as a member of the Yamoto Band, he has successfully established a solo career where he is often referred to as “The Khan” of romantic ballads, captivating audiences with his storytelling and melodic voice that dominates wedding playlists and radio charts across East Africa.
20 Gigy Money
Gigy Money ranks twentieth on the list with 7.4 million followers and an engagement rate of 0.09%. Born Gift Stanford, she is a vibrant and often controversial figure in the Tanzanian entertainment industry who initially gained popularity as a video vixen before launching her own music career. Known for her unfiltered personality, confidence, and outspoken nature, she has become a staple in Bongo pop culture and reality television, engaging a massive audience that tunes in for both her artistic releases and her bold social commentary.
